Let’s talk a little about local SEO.  Search engine optimization is a popular topic and remember, as offline marketing consultants, we don’t have to be local seo experts, but we do have to understand seo and realize the benefits and realities of it.

Have no fear! If a client wants your help with search engine optimization, you can always hire outsourcers to help you with those efforts.  Having a good understanding about keywords and competition will allow you to talk the talk without having to walk the walk or do the work :-)

Check out this video below.  This will give you a good understanding of keywords. The Google keyword tool is not the “end all be all” to give you the keywords you need for local seo.  Amazingly enough, using your brain during this process will get you farther than 80% of the other lazy internet marketers, or offline consultants. No offense towards anyone, but most people are lazy.  If you just spent some time doing research, you will get far and be successful.

Head on over to www.google.com and put in your main keyword that you are doing research on and look at the results.  The words that are in bold that Google returns will be the exact keyword terms that you typed in and Google will be so nice to us and also return words that are similar to the keyword that we typed in. In the example below, he types in chiropractor, but also found that back pain is a golden keyword that the offline client didn’t even think of at first. He then goes through and finds all types of other keywords to use, that if he only went to the Google toolbar, he wouldn’t have found these.

I learned a lot about SEO from one of my favorite marketers, Brian G. Johnson. He is an expert on SEO and makes it simple for anyone to understand. He has been at this game for quite a while and knows many tips and tricks on being successful with search engine optimization.

Filed under: Offline Client Services

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